Executive coaching for everyone. Not just executives.
A year with a good coach costs $26,000. A year with us costs less than a single hour with them. Same frameworks. Same accountability. Available 24/7 - not once a week.
Six coaches. One mission. Available every single day.
Choose the coaching style that fits you. Switch anytime. They're all yours.
Your coach checks in every day - in the app, on WhatsApp, with voice notes. They know your goals, your patterns, your history. They remember every conversation. They adjust your plan in real time.
They don't forget. They don't cancel. They don't charge by the hour.
You don't have a motivation problem. You have a systems problem.
You've tried journals. Planners. Notion templates. Apps that lasted two weeks. Maybe even a coach - if you could afford one.
The problem was never your ambition. It was the gap between knowing what you want and doing it every single day.
Executive coaches close that gap. But they cost $500/hour. $2,000/month. $26,000/year. For one hour a week. And between sessions? You're completely on your own.
We built what comes next.
The framework that scaled Google - applied to your life.
OKRs (Objectives & Key Results) transformed Intel, Google, Spotify, and the Gates Foundation. We made them personal.
Start with your North Star
What's the one thing that would make this year meaningfully better? Launch a business. Get healthy. Fix a relationship. Learn a language. All four. You tell us - we build from there.
AI builds your plan
Your coach generates quarterly objectives, measurable key results, and 3-7 weekly rituals - specific actions you complete each week. Don't like something? Change it in one tap.
Execute at 80%
You don't need perfection. You need consistency. Hit 80% of your rituals each week and you level up. Miss a week? Recovery mode gets you back on track. The system is designed to keep you going, not punish you for being human.
Watch everything compound
Your Life Balance Radar tracks progress across 12 dimensions - not just work. Career, health, relationships, finances, learning, purpose. One dashboard. No blind spots.
Your whole life. One dashboard. Nothing falls through the cracks.
Most tools track your career. We track everything that matters.
Every week, your radar updates based on real data - not how you feel, but what you actually did. You'll see which dimensions are thriving and which are slipping. Your coach sees it too - and adjusts your rituals accordingly.
Built for people who execute.
Life Balance Pulse
Week 12
Life Balance Radar
A dynamic radar chart across all 12 dimensions. See which areas are thriving and which are slipping - updated weekly from your real data.
AI Coach
Personalized insights
I keep skipping my morning workouts. Any advice?
I noticed you complete evening rituals at 92% but mornings at only 34%. Try shifting your workout to 6pm - your data shows you have more energy then.
Deep Coaching - Powered by Your Behaviour
Not generic motivation. Real recommendations built from your completion patterns, streaks, and weekly trends. It knows when you're drifting before you do.
Weekly Scorecard
Week of Feb 3
| Ritual | Mon | Tue | Wed | Thu | Fri | Sat | Sun |
|---|---|---|---|---|---|---|---|
| Deep Work (2hr) | |||||||
| Exercise | |||||||
| Read 30 min | |||||||
| Journal |
Weekly Command Center
3–7 rituals tailored to your goals, one tap to complete. Build streaks that compound. Hit 80% each week and level up. Your execution layer, not another to-do list.
Accountability that isn't optional.
Your Coach
Daily check-ins via the app, WhatsApp, and voice notes. Your coach knows when you're drifting - and says something about it. Every single day.
Your Crew
Form an Accountability Crew of 3-8 people. See each other's progress. Weekly check-ins. Shared streaks. The people around you determine the person you become.
Your Leaderboard
Weekly rankings. See where you stand. Friendly competition that turns consistency into a game you actually want to win.
The psychology of progress. Built into every interaction.
Streaks
Consecutive weeks hitting 80%. The longer your streak, the harder it is to break.
Levels
Starter → Builder → Achiever → Master → Legend. Each level unlocks new coaching depth.
Badges
Milestones that mark real progress. Perfect weeks. 30-day streaks. Dimension breakthroughs.
The 80% Rule
You don't need to do everything. You need to do 80% of the right things. Consistently.
Streak Shields
Life happens. Use a shield to protect your streak when it does.
Recovery Mode
Fell off? No judgment. Recovery mode gets you back in 7 days with a reduced plan.
A year with a great coach. For less than an hour with a good one.
We're not replacing executive coaches. We're making coaching accessible to everyone who can't afford $26,000 a year. That's most of us.
We're looking for 100 founding members.
We're not doing a big public launch. We're starting with a small group of people who want to help shape this from the ground up.
As a founding member, you get:
- Direct access to the founders - we personally onboard every one of you
- Founding member pricing locked in for life
- Full platform access
- Your feedback directly shapes what we build next
In return, we ask for one thing: Be honest. Tell us what works, what doesn't, and what's missing.
35+ people have already joined
Frequently asked questions
Notion is a blank canvas. You build the system, maintain the system, and hold yourself accountable to the system. AnnualPlan builds the plan, checks on you daily, adjusts in real time, and connects you with a community doing the same thing. You just execute.
Stop planning. Start building the life you actually want.
100 founding member spots. Access codes go out April 9th.